I worked at the front end of development contributing sketch ideation and full scale prototyping. These insight driven explorations laid the foundation for ID and engineering teams to develop further. 

I was responsible for conducting studies such as competitive market analysis, review auditing, trend analysis, and user testing. I leveraged these insights to inform design decisions to improve product positioning, and enhance the user experience in our products.

I regularly presented and collaborated in meetings with engineering, sales, and marketing, where I developed actionable strategies to drive design solutions and business objectives.